Using popularity of Priya Prakash Varrier, a Malayalam actress the police of Vadodara city on looking to get in touch with the people to create awareness of self-driving. The police using the internet bang have written, ” Drive carefully, without distractions”. The poster also had an eye wink of Priya with “accidents happen in the wink of an eye #TrafficEkSanskar” caption. The people have uploaded the Vadodara city police for their creativeness.
— Vadodara City Police (@Vadcitypolice) March 22, 2018
In another poster Vadodara police have used the famous song, “Hasina Maan Jayegi” to draw the attention to stalking and harassment – “Harassment and/or stalking can make you #SarkariMehman”. The timeline on both posters is ” Proactive. Positive. Progressive”.
— Vadodara City Police (@Vadcitypolice) March 24, 2018
The city police, however, have used the social media creatively earlier to reach out to the younger generation. Earlier, the police had written, “If you are driving and talking on your phone #LetsCatchUp.”
Additionally, Mumbai and Bengaluru police also making headlines by using catchy Phrases and youth appeal. Many of their campaigns on driving and drinking cybercrime has gone viral in the past.