Snapchat users may have noticed the drop of Giphy feature temporarily from the app. Snapchat Giphy Feature dropped after the users had seen a racist GIF pop-up in its search section. Despite, Snapchat has set a PG+13 filter to the feature.

The GIF of a racist read – “N***** Crime Death Counter” and gorilla keeps on rotating a wheel of numbers and an animated presenter – “Keep Cranking Bonzo, the Numbers Just Keep on Climbing!” Yeah, prettyyy f*$#ed.

snapchat Giphy clip

William Parkes, a 21-year-old from the UK – first Snapchat user to create such GIF. Parkes initially had a thought about GIF and was initially a glitch. But after knowing friends could see the GIF, then he alerted the local media with this news. Parkes shared his concern with The Sun saying, “If you think about how many millions of people use this app, it’s just mad that something so racist is out there.”

Soon after the story appeared on Thursday, Snapchat alerted and the feature dismissed. They reassessed its functionality by using Giphy.

Overview of Giphy Feature

Giphy, however, is an online search engine for static animated images. Millions of GIFs exist in their database as users can upload their own GIFs and this led racist to upload such GIF. The Giphy feature introduced in the app in February this year to improve its popularity after format change has enraged their user base.

It’s still uncertain how Snapchat exactly fixed this issue. To fix a massive Giphy database, the company needs more than filtering to fix that issue. It’s not a great year indeed for the Snapchat. The stock of Snapchat dropped by $1.6 billion after  Kylie Jenner tweeted “sooo does anyone else not open Snapchat anymore? Or is it just me…ugh, this is so sad.”