Never flip out when you watch the golden arches of McDonald’s logo Thursday, they flipped it. Honoring International Women’s Day, the giant in the fast food has turned its golden arches upside down. This showed in some of the digital channels, packaging, and in one US restaurant. When flipped, M for McDonald’s resonated W for Women.
In Lynwood, California, the sign spotted outside the McD stall. Patrick Williams operating the restaurant since three decades. Moreover, Williams “has since encouraged her two daughters, Kerri Harper-Howie and Nicole Enearu, to work with her. Patricia, Kerri, and Nicole represent the hardworking and dedicated women we have in our system,” the Oak Brook, the Ill-based fast-food company said. Through this, he explained the McDonald’s logo reason of flipping.
McDonald’s Logo Changes on Special Packaging
According to McDonald’s, six of ten restaurant managers are mostly women.
The company indeed built the flipped golden arches for the California restaurant. It removed the existing sign and later installed a new one. Many of the locations will have unique packaging those include cold cups, bags, and fry boxes. Also, the inverted logo is printed on T-shirts and hats of employees.
The upside-down look “in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants,” the burger chain’s Chief Diversity Officer Wendy Lewis said in a statement. “From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels and together with our independent franchise owners. We’re committed to their success.”
Many of the companies like Johnnie Walker, Mattel are marking Women’s day. “Everyone is doing it, so they want to jump on board,” said Denise Sutton, an assistant professor of marketing at the New York City College of Technology. “At the same time, when I see something like that, it’s nice for International Women’s Day. But what is McDonald’s doing the other days of the year? How are they promoting and appreciating women on other days?”
The company website shows three women on the list of board of directors and three more ranking among the top 10 executives.