In today’s blog post, Google announced the formally entering into a project to convince the web standards in-charge group to adopt the technology. This aspect derived inspiration from the Accelerated Mobile pages framework. Any website can gain the AMP and Google benefits such as distribution on multiple platforms, near-instantaneous loading, and (critically) more prominent placement on Google properties.
It’s somewhat complex to understand how the Google and web page will interact in future. The success or failure of Google in this endeavor will all define the web working shape on your phone.
Association of AMP and Google
AMP is an attempt of Google to make the web pages as portable and fast as other instant articles. The core idea is when you click a link on other platforms, it’s not required to wait until the article loads as it will be pre-loaded in an app. The goal of the AMP is to bring the similar performance to the web.
With AMP creation, Google walked straight into the core of developers in a concern about the web future. A circulated open letter asked the Google to fix AMP. It’s a very clear move to make web pages portable and instant and is a very Kludgey hack.
The hack, however, involved a combination of existing web technologies. These kludges, in fact, are the people who complain about AMP. Also, the weird scrolling behavior is integrated with iFrames. Moreover, URLs don’t match. Also, AMP often looks anemic when compared to all the web pages.
AMP is associated more strongly with Google than it is on the web. AMP was a reaction of Google to Apple and Facebook.