Q1: Samsung Remains as a Leading Edge Globally


Samsung continues to be in the ring of global leaders next to Apple, Huawei, Oppo, and Xiaomi. It has acquired a share of 20.5%, a 0.3% increase from last year in the market in the first quarter of 2018.

Gartner, expressing his view, the growth to the global sales of smartphones have been restarted in the first quarter. This being noted 1.3% increase from the last year over the same period.

Q1 Growth of Smartphone Industries

Almost 84% of the smartphones have been sold counting to 384 million phones just in Q1. Xiaomi remained at the upper arm in the first quarter by achieving the 124% year by year. Refreshing portfolio and pricing strategy locked the position of Xiaomi at #4 in the first quarter of 2018.

“This strategy led Xiaomi to achieve 330 percent growth in the Emerging Asia/Pacific region,” said Anshul Gupta, Research Director at Gartner.

Meanwhile, the growth rate for Samsung smartphones will be at a slow pace in 2018. In fact, China remains in the field of domination through expansion. The market now expands to Europe and Latin America.

The research has made an indication that Samsung now has a challenging mindset in increasing Average Selling Price (ASP) of its smartphones. However, Samsung can never escape from the Chinese brand competition those are claiming more shares.

On the other hand, Apple’s iPhones have made a subsequent rise of 4% year on year.

According to Gupta, though Apple’s iPhone X exceeded iPhone 8 and 8 Plus, smartphone replacements from the vendor became a complex point. This led to slower-than-expected growth in the first quarter of 2018.

Apple focus on premium smartphones must raise the overall experience for its next-generation iPhones. These iOS supportive devices must trigger replacements leading to a solid growth in future.

Huawei ranked at #3 with its smartphone portfolio globally. As the years are passing on, due to healthy competition from Chinese brands, Samsung smartphones observed a lesser number of sales.